Marc Jacobs Threw A Street Party & Everyone Was Invited

Last night, Marc Jacobs took over an entire block on Greene Street to celebrate his new pop-up shop with downtown kids and industry legends. The party flowed from the designer's SoHo store to the roped off street, where food trucks by Toro Rojo and Cousin Maine Lobster served summery fare. Cocktails mixed by Casamigos came in on-brand black and white cups.

In the crowd was Jacobs’s diverse array of friends, fans, and muses including Luka Sabbat, Aubrey Plaza, RJ King, and Paloma Elsesser. As the temperatures began to drop, the party sizzled on. Kiddy Smile, the French DJ sensation and LGBTQ advocate, and Tierra Whack, a 23-year-old rising star, provided the soundtrack for the evening.

Grace Coddington leaned over the counter to embrace Jacobs, who worked as a cashier for the night to the delight of everyone. As he was ringing up a customer, Jacobs flashed an intricate manicure: 10 tiny lacquered scenes of Charlie Brown and Snoopy, characters who are featured throughout the new collection. “[The manicure] took three hours,” Jacobs admitted.

Nostalgia seemed in heavy supply – '90s overalls, '80s shoulder pads, '70s sequins, and '60s poodle skirts filled the room – an intentional move by the designer. Asked why he chose to throw a block party, Jacobs explained: “I was born and raised in New York and that’s what we all did. What better way of bringing people together?”