Men's grooming- dropping all the taboos & growing!

Grooming is no more gender bias, be it, men or women, everyone wants to stay groomed and updated with the latest fashion trends.

What is men’s grooming?

Men grooming is not a new concept, it can be traced back to the time when cavemen used hinged shells to tweeze whiskers from their face, personal grooming is simply the way a man takes care of himself and his body.
Men grooming has evolved and changed a lot with time, social media has played a major role in this evolution. It has created body ideals in human heads, the fashion influencers have been creating body goals for the men. As today we live in a global community, we are easily influenced by the latest trends around the world.

History timeline of men’s grooming!

The men grooming is not new and can be traced back to millions of years from the cavemen using hinged shells to tweeze whiskers.
It is stated that the gay community was one of the earliest adopters of men grooming during the 1970s, from plucked all look too hairy bear tribes.
A few decades later, the football pitch became the next global platform, with the followers of David Beckham’s first “metrosexual” commitment to cosmetics.
With the coming years and social media culture, there developed an obsession with the gym body among the people. According to FASHIONBEANS, today global revenues in men grooming are expected to reach $78 billion by 2023, according to research firm IMARC.
It is quite funny to admit, but global warming has also played an essential role in increasing the value of men grooming, with high temperatures in the UK, there was a 30% increase in male body waxing.

Why are men grooming essential?

Men grooming is as important as grooming any other living being, men grooming is more like a key to attracting a mate, but one doesn’t have to go overboard with it, the key is to look good without trying harder.
As said “The FIRST IMPRESSION, IS THE LAST IMPRESSION”, and you can make your first impression last longer only with staying well-groomed and neat. How you appear in front of others, is as important as how you are as a person.
Therefore, grooming is an essential part of your appearance and here are some of the major reasons-
1. Makes you feel confident
Well-groomed men feel much more confident about themselves and are fully known for their potential and capabilities. This is maybe because they are aware that they are looking at their best.
Confidence is the key to success, confident and well-groomed men stand out of the box in a room full of people.
2. They make lasting impressions
In life there are so many occasions where you get only one chance, you don’t get second chances to make up for your mistakes.
Making a long-lasting impression is highly important for your career, and appearance is mostly used as the first filter.
Well-groomed men are comparatively more confident, and more likely to be held in high regards than those who aren’t well dressed and groomed, they can build lasting impressions very quickly.
3. Holds physical attractiveness
All of us are diverted towards more attractive things than those that are unattractive. This applies to human bonds as well, people like to be linked 1
Following the latest fashion trends and having a proper sense of dressing helps a lot in being more attractive and appealing. The well-groomed men are more likely to make better impressions.

Tips on how can a man groom himself daily

1. Trimming your nails and keeping them neat.
2. Taking proper showers.
3. Shaving the back of your neck once a week.
4. Keeping your beard clean.
5. Use appropriate shaving creams that don’t make your skin dry and itchy.
6. Do proper hair care, use hair and beard conditioners.
7. For all you men out there, eyebrow grooming is also important.
8. Cleansing your face weekly will leave your skin glowing and healthy.
9. Moisturizing is important no matter its summer or winter, or which skin type you have.
10. Gentlemen, it’s time to tone up and this will remove excess oil from your skin.
11. Use a face mask once a week and notice the difference.
12. Timely haircuts and hair care are mandatory.
13. Use hair gels, to keep your hair soft and intact.
14. Last but not the least, a good smell can leave a long-lasting impression, so fragrances are essential when it comes to grooming.
For further tips on how you can stay updated with the latest fashion trends, groom and style yourself appropriately, click on the link and I Knock Fashion will brief about all the men styling and grooming tips in detail- https://www.iknockfashion.com/most-frequently-asked-questions-on-mens-styling/

Grooming mistakes most men make

Grooming speaks for how much you value your body, most of you men must be going a little off track with grooming yourselves, and here are the few things you could avoid-
1. Using products in excess- Apply the cologne after getting out of the shower and before you get dressed. If you can’t decide how much to put on, remember most things are better in moderation, go for a single spray of cologne, a small dab of hair styling gel, and few drops of beard oil.
2. Stop cutting your hair with cheap clippers- The cheap blades can leave you with uneven cut, nasty cuts, and zaps.
3. Shaving against the grain- Shaving against the grain is most likely to produce negative results, it even increases the risk of irritation, ingrown hairs, and razor bumps. A quality single-blade safety razor can leave your face baby smooth without damaging the aftermath.
4. Not washing your face before bed- Your face is exposed to a lot of dust and pollution throughout the day, the dirt, grime, and bacteria that reach your skin won’t go anywhere else without thorough washing. Allowing it to stay on your skin and seep into your pores overnight may lead to unhealthy skin.
5. Allowing your toenails to grow too long- Your long toenails often go unnoticed but you don’t want them to scare people off when they see it. Hence, trim them at least every other week and keep the talons to your documentaries.
Hair can be an essential part of your grooming process and here is a blog by I Knock Fashion, which will serve you best about how to take care of your hair and styling tips- https://www.iknockfashion.com/hey-man-looking-to-style-your-hair/

Men grooming market size worldwide

According to the data collected by statista.com, there has been a major shift in men grooming culture during the last decade. Men grooming kits now brim with creams, moisturizers, facial cleansers, eye serums, bronzers, and anti-agers apart from shampoo, deodorant, and shaving creams.

By 2024, the global men grooming market is estimated to be worth about 81.2 billion U.S. dollars.

And according to Grand View Research- The global men’s grooming products market size was valued at USD 55.0 billion in 2018.

Men grooming market size in India

According to a blog by TechSciResearch, The Indian men grooming market was valued at over $ 2 billion in 2018, the men’s grooming market in India is thriving at a rapid pace with over 76 brands wooing men today, which is up from 18 in 2009.
According to TechSci Research report “India Men’s Grooming Products Market, By Product Type (Fragrance, Shaving, Skincare, Haircare, and Moustache & Beard Grooming), By Sales Channel (Supermarket/ Hypermarket, Grocery/Retail Store, Online, etc.), Competition Forecast & Opportunities, 2012 – 2022” India men’s grooming products market stood at $ 1.4 billion in 2016, and is projected to grow at a CAGR of over 15%, in value terms, during 2017-2022, to reach $ 3.3 billion by 2022.

Men’s grooming products available in the market

The men grooming product market is now categorized based on product type like hair care products, skincare products, fragrances, shave care products, and others.
With men becoming more conscious about their looks, healthy physique, and healthy skin, the products available for men grooming has also rapidly increased like-
1. Everyday fragrances/ Night fragrances
2. Moisturizers
3. Moisture Balm
4. Different varieties of razor
5. Cleanser/Exfoliator
6. Different anti-aging products
7. Eco-innovation razors
8. Deodorants
9. Eye creams and serums
10. Teeth washes

How is coronavirus affecting the men’s grooming market globally and in India?

The outbreak of coronavirus has so far infected more than 60,000 people worldwide, which has further lead to a national health emergency in many countries. The World Health Organization has officially declared the situation as a global health emergency, implementation of emergency leads to shutting down of all economic activities.
Coronavirus has impacted the global supply chains, as the government extended the shutdown of factories and business, there were intense production disruptions.
If talked about the textile and apparel industry, the share of global production in China was 54% till 2018 and now the impact on the global supply chain after the outbreak of coronavirus is high.
In the rubber and plastic industry, the share of global production in China by 2018 according to Euromonitor International was 38% and now the impact on the global supply chain is moderate.

Conclusion

If compared to female grooming, skincare, and hair care market, the men grooming market is a smaller one, anyway, the gap between the two market size is expected to narrow in the coming years due to dropping taboos, and increasing concern among men about healthy skin and hair care.
Indian market is now full of men grooming products, new brands are appearing apart from Gillette like MenXP, Beardo, The man company, and the list goes on.