Claudia's Creative Director Role

It´s proving to be a particularly popular month so far for the original Supers thanks to thoseBalmain and Armani campaigns, and now Claudia Schiffer is upping the ante again with a new creative director role at luxury cashmere brand Tse. Schiffer has previously worked with the brand on two collaborations, but the latest project sees the German-born model head up her own line, Claudia Schiffer Made By Tse.

"My collaboration with Tse was such a positive experience that the obvious next step was to launch my own line with Tse producing it," said Schiffer of her new role. "For this collection I referenced a recent trip to southern Spain as I love the heirloom patterned rugs, mosaic tiles and amazing textiles," she explained.

The 40-piece ready-to-wear collection will launch in stores this July and while she is happy with the final offering, she admits that it is "always challenging making an edit because I love every piece!" - luckily, though, she had friends to call on for advice and, like Schiffer, their favourite silhouettes were the bohemian Seventies cuts.

"It was important for us to identity Claudia's debut role as creative director by truly encompassing her personality," said Christina Peng-Gerschultz, CEO of Tse (pronouced "say"). "The collection is translated through traditional artisan techniques, hand-crafted textures and jacquard patterns in rich tones to create a point of difference and establish a new audience."

Apart from the obvious appeal - cloud-soft cashmere and a style icon's touch - the accessible price point will no doubt make the collection a success, with prices starting from £124.